A chocolatier friend posted this to Facebook (quoted with permission):
Just turned down an invite to sell chocolate at an event because they were going to advertise it using *free Tarot readings*
-Do we as a society need more of this nonsense?
-Do I want to deal with customers that naive?
-Do I trust organizers that are either credulous or unethically pandering?
Nope, nope and nope.
I think that this is an excellent example of sticking up for principles in ways that it seems a lot of the people around me find nonobvious: refusing to sanction something you think is deceptive. This is a good practice and needs to be more widespread.
I've previously criticized the practice of crediting "matching donations" drives with gains from controlling others’ behavior, but not the corresponding loss of information they would otherwise have contributed (or the loss from accepting their symmetrical control over you). Similarly, there’s a temptation to count the gains from exploiting an event full of Tarot-credulous customers to sell your actually-high-quality chocolate, but not to count the loss of allowing such an event to exploit you. When you help someone else attract attention to something dishonest, you are imposing costs on others.
That said, I think things like Tarot (and "Magic" in general) are hard to talk about reasonably because people mean such different things when talking about them. Obviously which Tarot cards one draws are determined by a pseudorandom process, and not one meaningfully causally entangled with the future life outcomes of the person for whom the Tarot cards are being read.
However, like many other divination processes, Tarot can serve as a seed around which the reader can signal-boost their own insights about the person being read for. Often we have subtle intuitions about each other that don't make it into consciousness but are fairly insightful. I've done a Tarot reading (once), and while I don't need the cards to weave a story about someone with my intuitions, it's easy for me to imagine someone only having access to that kind of intuition if they're in a headspace where they imagine that the cards are "telling" them the story.
I also wonder whether it's possible to consistently apply this epistemic standard. The replication crisis really happened and we need to update on it - even "science" isn't immune to casual deceptiveness and sloppiness with the facts. Someone giving a TED-style talk on psychology research is also likely to be saying stuff that's intuitive but not based on solid knowledge, and making up a story whereby we "know" these things because an experiment was performed.
(I'm not saying that science isn't real. Science was clearly real at some point in the past, and some forms of science and engineering now seem to be making real progress even to this day. I'm just saying that not ALL contemporary "science" is clearly better than Tarot.)
IF we don't apply this epistemic standard consistently, then what we're actually doing is calling out the out-group for deception, while tolerating in-group hypocrisy. We have cultural cover in our in-group for calling out Tarot as lies, but people would probably look at us funny for refusing to associate with someone giving a talk on power poses for the same reason. This might actually be the right choice, I'm not sure - in practice it's close to what I do - but it seems important to notice when that's what we're doing.