I used to think that resisting temptation was the way to be strong, or a sign of strength. People of strong will could get what they wanted only by mastering their basic drives. Intent only mattered if it could overpower desire. But the problem with resisting temptation is that you don’t get what you’re tempted by. You don’t get what you want. If you’re good enough at resisting temptation, you may not even remember that you want it.